About Gregory Bronw

Tech leadership, consulting, system architecture — Helping companies solve complex technical challenges for 15+ years

About Me

I help companies untangle technical problems and turn ideas into working, reliable products. Over the past 15+ years, I’ve led development teams, built scalable systems, and worked alongside founders, CTOs, and business leaders to get tech and business moving in the same direction.

I've been on both sides — from hands-on development and system architecture to leadership roles in companies of all sizes, including startups, digital banks, and global brands like PicPay, Ford, VW, and Bosch. Along the way, I've learned how to avoid over-engineering, cut through tech noise, and focus on what actually works for the business.

Whether your team needs help with technical direction, building internal tools, scaling products, or just getting unstuck, I bring practical experience, an outside perspective, and a focus on real-world solutions — no buzzwords, no fluff.

How I can help?

If your team is stuck on a technical challenge, needs an outside perspective, or just wants help turning complex problems into working solutions, I can help. No sales pitch, no overcomplication — just a straight conversation about what you need and how I can help.

Send me a message now — let’s talk.

Request a meeting and discuss things live.

My résumé & Experience

I’m a hands-on technical leader and consultant with over 15 years of experience helping companies build reliable systems, scale teams, and deliver real business results. My background combines deep technical expertise with practical leadership — focused on building products that work, teams that stay motivated, and systems that grow with the business.

I’ve worked with startups, scale-ups, and global brands across industries like fintech, e-commerce, and digital consultancy. From leading engineering teams at PicPay and BX Blue to delivering custom solutions for multinationals like VW, Ford, and Bosch, my focus stays the same: understand the business, simplify the technical, and deliver what matters.

Whether your company needs short-term support to get through a technical challenge, help building internal tools, or an experienced hand guiding long-term technical direction — I bring practical experience, technical clarity, and an approach that keeps both teams and business goals aligned.

How I Work

I’ve seen the inside of enough projects to know that success isn’t just about the technology. It’s about building the right thing, in the right way, with the right people. I work closely with both technical teams and business stakeholders to keep projects grounded, technical decisions pragmatic, and teams focused on what actually delivers value.

I'm available for:

  • Technical consulting and project rescue
  • Architecture and scalability planning
  • Product and technical audits
  • Team building and mentoring
  • Fractional CTO or interim technology leadership

Why This Matters to You

For C-levels and founders, I bring a senior, business-aware perspective to technical leadership — not just theory, but hard-earned experience turning technology into results.

For recruiters and hiring managers, I bring a stable track record, real-world leadership experience, and the ability to fit into both fast-paced startups and structured corporate environments. I’ve successfully led teams through product launches, scale-ups, acquisitions, and technical transitions — and I know how to navigate both technical and organizational complexity.

Get in touch

Send me a message now — let’s talk.

Request a meeting and discuss things live.

My work history

Technical Lead

CashU

Start:
End: Current

At CashU, I enjoy working at the intersection of technology, product, and people. My role blends hands-on engineering with system design, infrastructure decisions, and team collaboration. I focus not only on building reliable systems, but also making sure what we deliver truly serves the product and business goals.

With a background that spans multiple technical areas, I try to connect the dots and help the team navigate challenges from both a technical and strategic perspective. Whether it's writing code, solving production issues, or working alongside the team to shape our architecture, I'm most motivated when we’re building things that actually make a difference.

It's been rewarding to contribute to an environment where experience is valued, curiosity is encouraged, and everyone's input helps shape what we build next.

Digital Consultant

Gregory Brown Consulting

Start:
End: Current

My personal consulting company where I provide freelance consulting services to companies. Services include full-stack development, management, planning and team training. Over the past decade, I have worked with companies that range from small locally owned businesses up to multinational corporations and advertising agencies.

Head of technology

PicPay

Start:
End:

As a technology leader, I played a pivotal role in the successful acquisition of BX Blue by PicPay, a renowned digital bank with over 75 million users. My expertise as Technology Head of the Payroll-Secured-Loans business unit went beyond conventional responsibilities, ensuring a smooth transition and optimizing costs for enhanced efficiency.

Key Points

  • BX Blue's Acquisition by PicPay and Team Retention: In February 2023, I ensured exceptional team retention, fostering a skilled and motivated workforce committed to achieving business objectives by executing a dedicated plan with technical leadership and individual talents.

  • Optimizing Costs and Streamlining Operations: Collaborating closely with the business unit's CTO and CEO, I spearheaded strategic efforts to optimize costs and reduce expenses. My approach involved replacing off-the-shelf solutions with internally developed tools, leading to significant cost savings and improved operational efficiency.

  • Seamless Technology Transition: Presently, I am diligently developing a comprehensive plan for transitioning from the existing technology stack, Ruby on Rails, to PicPay's preferred stack, Java Spring Boot. This endeavor entails close collaboration with Business Managers, ensuring alignment between technology and business roadmaps, and the achievement of company objectives.

By leveraging my extensive expertise and innovative approach, I have made a significant impact on BX Blue's integration into PicPay, while also laying the groundwork for a seamless technology transition. If you seek a result-driven technology leader capable of optimizing costs and aligning technology with business objectives, let's connect and explore potential collaborations.

Engineering Manager

BX Blue - Crédito Consignado

Start:
End:

As an accomplished Engineering Manager, I lead and facilitate operations for an elite team of developers, collaborating closely with company leadership to deliver lucrative products aligned with long-term business goals. I am dedicated to fostering continuous growth by empowering team members with professional development opportunities, work latitude, and additional tools to thrive within the company's ecosystem. My role involves coordinating and directing product teams, prioritizing initiatives, navigating project data, and implementing new product features and advancements.

Key Achievements

  • Surpassed Repetitive Revenue Milestones: I orchestrated a groundbreaking product improvement initiative, leading subsequent teams with exceptional coordination and direction, resulting in the surpassing of repetitive revenue milestones.

  • Continuous Revenue Growth in 2022: Through strategic repositioning of operational priorities to leverage valuable data, I secured a continuous revenue growth pattern throughout 2022.

  • Consistent Increase in Product Revenue: Spearheading development team coordination tasks for new product feature implementation, I substantially and consistently increased the company's revenue stream for its products.

  • Talent Retention and Company Restructuring: During a major company restructuring in early 2022, I successfully retained key developers crucial to the company's future by leveraging leadership, team building, human capital recognition, and negotiation skills.

I take immense pride in empowering top-notch developer teams and driving revenue growth through innovative strategies. If you seek a result-driven Engineering Manager to lead your team and achieve remarkable success, let's connect and explore how we can propel your business to new heights.

Tech Lead

BX Blue - Crédito Consignado

Start:
End:

Responsible for the career development of my team's members as well as the technical guidance necessary to ensure that the projects the team was working on remained on track. I helped establish several key iniciatives in BX. From centralizing project related communication in a project management software company wide, to incentivating the cross team communication in order to bridge the gap between iniciatives and roadmaps.

Digital Consultant

Smart Software Brasil

Start:
End:

As a digital consultant specialist, I provided development and consultancy services for Smart Software's clients. During my stay, I mainly worked with development of mobile solutions for clients with technologies such as Flutter and ReactNative. Most of my work was done for Cielo, Brazil's largest credit card processing company. There, I worked in the R&D department, where besides being responsible for a small team of developers, I was also the technical lead in innovation projects responsible for testing out new features and concepts.

Pastry Chef

Cake Studio

Start:
End:

In 2016, a side project I had for fun became a proper business. A high end cake design studio where I acted not only as chef baker, but also co-owner. From nobody to winning a baking related reality show on TV, creating wedding and birthday cakes for some of the biggest celebrities in Brazil, Cake Studio allowed me to put into practice all my entrepreneurship skills. Late 2018, with a shift in market conditions, faced with the need of switching target audience and going more popular, we decided to sell the bakery.

Operations Director

Versão Beta

Start:
End:

I provided the leadership and direction necessary to engage and develop staff and procedures, manage costs, encourage innovation and cross-functional thinking whilst maintaining excellence in the delivery of service to clients. With a clear vision to accomplish company goals, I acted as a highly efficient and effective manager with a sense of urgency, persistence and accountability to take action to drive results. I gained the respect, credibility and confidence of senior management, customers, and peers implementing quality standard processes and methodologies. With a focus to achieve the the highest standards of deliverables I managed a hand-picked, multi disciplinary team, that not only delivered consistently high-end products but also helped me develop individuals to their full potential.

Technology Director

Sinc

Start:
End:

Responsible for the technology teams, coordinating the development of sites, web-based systems and e-commerce systems. I was responsible for managing the development teams in a number of high-profile projects. Focussed on ensuring that our deliverables had always the highest quality delivered on time, I was always in close alignment with the leadership of other departments. During the last months of 2012, I also worked with closely with the partners in order to retain technology talents as the company decided to split into two separate companies. I also trained and tutored our leading tech manager as a suitable replacement for my position in one of the companies to be formed. I went on to work with one of the partners at VBeta.

Technology Director

McCann Erickson / Sun MRM

Start:
End:

As technology director at Sun MRM(McCann's digital branch) I was responsible for directing and re-structuring the technological department to improve the overall deliverables. I created and improved processes to increase quality and speed of deliverables as well as implementing new technology standards. I was also responsible for the technological aspects of an international project for Leroy Merlin, where I worked with french and brazilian based development teams to develop a proof of concept for the company's global standard for it's e-commerce. In August of 2010, W/McCann decided to incorporate the digital operations in-house and I was tasked with the viability study of creating an in-house digital department in W/McCann, a traditional advertising agency with little to none technology tradition (at the time). During this period, I designed the processes and structures required to house their own digital team as well as handling all the day to day outsourcing work in the various projects that were being handled. I was also present in most client meetings as a digital expert, exposing possibilities to clients and designing with them new technology oriented projects.

Technology Director

MTV Brasil / Canais Abril

Start:
End:

FizTV was the first television channel made up entirely by user generated content. As technology director and one of the project's creators, I was responsible for the teams that developed a site which allowed users to upload videos, view and rate them. Videos which were bet rated were automatically selected to go live on TV in a number of television programs, and users were paid for premiering on TV. I also handled a series of integrations of the site and television systems, generating onscreen graphics live with information straight from the site. The project was part of a bigger project form Abril called Canais Abril (which included MTV and Ideal TV too) as a way to increase their share of the cable market. I was also technical lead for MTV's site and development teams as well as creating new processes for internal engineering teams increasing overall efficiency and cost of the operation.

Technology Manager

Sinc / Euro RSGC 4D

Start:
End:

As technology manager and senior developer, I was responsible for the front-end, back-end and Flash(motion) teams, ensuring quality and timely deliveries of projects. I was also responsible for helping the creative process, always focusing on pushing the envelope to ensure that we were producing innovative and ground-breaking work. During this period, Euro RSCG 4D won several advertising awards for projects in Cannes. In March 2007, the partners at Euro RSCG decided to create a spinoff agency named Sinc. During this transition period, I was responsible for talent retention in the technology teams. During this period, I worked closely with the partners, planning and orchestrating the transition between companies.

Owner

Doutromundo / Domail

Start:
End:

I started Doutromundo with two other partners as a specialized solution provider for advertising agencies. My company would provide development and consulting services for advertising agencies, creating web-sites, systems, CD-Roms and a slew of other Digital products. During this period, I was responsible for all technology aspects of the company, ranging from internal systems and infrastructure to client services. In 2004 we created a spin-off company, based on a product we developed internally. Domail, a highly customizable and efficient e-mail marketing tool was developed to and adapted to suit advertising agencies very specific needs. The tool allowed delivery of e-mail marketing campaigns following international best practices to avoid spamming and unwanted e-mails.

Lead Programmer

Globo.com

Start:
End:

I was a Vignette 5 TCL programmer and front-end developer, responsible for leading a team to develop a number of applications designed to increase the popularity of the portal Globo.com. As one of Brazil's leading communication companies, Globo wanted to be in the top 3 highest ranked portals in Brazil. Our projects included several verticals such as online games, gossip sites and sports sites to name a few. The goal was to place Globo.com in the top 3 ranked sites in a year, we achieved the goal in seven months. Globo decided then to move their development offices to Rio de Janeiro and closed their operations in São Paulo. I decided decline the relocation offer and remain in São Paulo due to personal reasons.

Analyst and Developer

Transburti Network

Start:
End:

Transburti Network was a fully functional laboratory for high bandwidth internet. At the time, there was no broad band in Brazil, and the best connection was 256KBPs - we offered our connections at 10Mb over a private optic-fiber network. The extranet connected, via optic fiber, the main advertising agencies in Brazil with a number of suppliers and services. The goal was to allow them to experience what was to come over the next few years and get a head start, experimenting and developing services. There were also a series of integrated tools to make their day to day more efficient, from advertising space auctions, instant messengers, high speed file transfers, online plane ticket purchases, my team and I developed a huge number of applications and solutions that were ground breaking at the time, including the first online plane booking system and a media auction site for selling adverts in magazines.

Developer

Impex

Start:
End:

I started at Impex as a CD-ROM developer, working with Macromedia Director. I a lead programmer in the CD Nossa Língua Portuguesa - until today, the highest grossing CD-ROM developed in Brazil. Besides working with CD-ROMs, Impex also started working with the development of sites. I quickly became involved with web-development and there I produced Brazil's first e-commerce for C&A (a clothes store similar to H&M), as well as a number of ground-breaking sites for a large number of clients embracing new technologies and processes. I dealt with Perl, ASP, Java, JavaScript, Flash, and pretty much anything else that was going on in those times, always focused on acquiring new knowledge and searching for edge technologies. During my years at Impex, I gradually started managing other developers and teams and took on the role of manager.